GivingTuesday 2021 is quickly approaching! Is your nonprofit ready to drive value from the yearly day of giving? Here are 23 GivingTuesday Statistics your organization should know.

GivingTuesday 2021 (11/30/2021) is right around the corner. Is your nonprofit prepared to promote your organization’s mission to potential donors and volunteers? When executed effectively a strong GivingTuesday campaign can help your nonprofit ramp up fundraising and volunteer registration going into the new year. GivingTuesday is a valuable initiative for all nonprofits. Here are 23 statistics about GivingTuesday to consider when thinking about your organization’s 2021 campaign.

GivingTuesday Statistics

Donations on December 1, 2020 totaled an estimated $2.47 billion. (GivingTuesday Statement)

 

As of 2019, 55% percent of the population is familiar with GivingTuesday (Horizon Media Study)

 

34.8 million people participated in GivingTuesday 2020, a 29% increase over 2019. (Blackbaud Giving Tuesday Report)

 

The online average gift size exceeded $147.00 during GivingTuesday 2018 (14.8% above the yearly average).

 

GivingTuesday online giving has grown 518% since its creation in 2012. (Blackbaud Giving Tuesday Report)

 

More than 10,000 nonprofit organizations, worldwide, participate in GivingTuesday each year. (Blackbaud Giving Tuesday Trends)

 

GivingTuesday 2018 recorded $380 million dollars in donations in the US alone. (Nonprofit Source – Giving Tuesday Statistics)

 

17% of online donation form views were on mobile devices during GivingTuesday. (Nonprofit Source – Giving Tuesday Statistics)

 

GivingTuesday 2018 generated 14.2 billion social media mentions. (HubSpot – Giving Tuesday Social Media)

 

150 countries participated in GivingTuesday 2018. (givingtuesday.org)

 

3.6 million online gifts were made on GivingTuesday 2018. (givingtuesday.org)

 

46% of donors worldwide had never heard of GivingTuesday before the event. (Nonprofit Source – Giving Tuesday Statistics)

 

63% of donors give only on GivingTuesday. (givingtuesday.org)

 

Repeat donor retention is 64% (23% first-time donor retention) during GivingTuesday. (Bloomerang – Giving Tuesday Retention Report)

 

79.2% of volunteers give during GivingTuesday (leverage your volunteers!)

 

GivingTuesday (total donations) grew by 38.8% between 2017 and 2018. (givingtuesday.org)

 

Blackbaud processed more than $60.9 million in online donations from U.S. nonprofits on GivingTuesday 2017 (NpEngage)

 

42.1% of people volunteer because they were asked to do so (use GivingTuesday as an opportunity to ask).

 

Faith-based organizations receive the largest percentage of GivingTuesday online donations.(Nonprofit Source – Giving Tuesday Statistics)

 

Facebook processed the most GivingTuesday donations in 2018 ($125 Million). (Facebook Social Good)

 

GivingTuesday donations has grown by 100% in the last 2 years. (Winspire)

 

Facebook matched $2 Million in GivingTuesday gifts (PayPal matched $7 Million). (The Nonprofit Times)

 

Billboards were one of the most effective advertising trends for GivingTuesday 2018. (Salesforce)

 

Tips to consider based on the statistics

GivingTuesday offers nonprofits a great opportunity to communicate their mission to both new and existing donors and volunteers. Here are 5 tips to consider when creating your organizations GivingTuesday 2021 strategy.
  • Promote your nonprofits Giving Tuesday messaging on social media.
  • Use Giving Tuesday as an opportunity to reach volunteers.
  • Ask people to volunteer / donate to your organization.
  • Consider investing in outbound advertising.
  • Develop a strategy that stands out from the crowd.

Interested in optimizing your nonprofits volunteer program?

VolunteerHub has helped thousands of nonprofits engage, recruit, and manage volunteers. VolunteerHub can help your organization reduce management time, increase registration, and make data-driven decisions. Learn more about how VolunteerHub works.

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