Giving Tuesday 2019 is quickly approaching! Is your nonprofit ready to drive value from the yearly day of giving? Here are 20 Giving Tuesday Statistics your organization should know.

Giving Tuesday 2019 (December 3) is right around the corner. Is your nonprofit prepared to promote your organization’s mission to potential donors and volunteers? When executed effectively a strong Giving Tuesday campaign can help your nonprofit ramp up fundraising and volunteer registration going into the new year. Giving Tuesday is a valuable initiative for all nonprofits. Here are 20 statistics about Giving Tuesday to consider when thinking about your organization’s 2019 campaign.

Giving Tuesday Statistics

The online average gift size exceeded $147.00 during Giving Tuesday 2018 (14.8% above the yearly average).

 

Giving Tuesday online giving has grown 518% since its creation in 2012. (Blackbaud Giving Tuesday Report)

 

More than 10,000 nonprofit organizations, worldwide, participate in Giving Tuesday each year. (Blackbaud Giving Tuesday Trends)

 

Giving Tuesday 2018 recorded $380 million dollars in donations in the US alone. (Nonprofit Source – Giving Tuesday Statistics)

 

17% of online donation form views were on mobile devices during Giving Tuesday. (Nonprofit Source – Giving Tuesday Statistics)

 

Giving Tuesday 2018 generated 14.2 billion social media mentions. (HubSpot – Giving Tuesday Social Media)

 

150 countries participated in Giving Tuesday 2018. (givingtuesday.org)

 

3.6 million online gifts were made on Giving Tuesday 2018. (givingtuesday.org)

 

46% of donors worldwide had never heard of Giving Tuesday before the event. (Nonprofit Source – Giving Tuesday Statistics)

 

63% of Giving Tuesday donors give only on Giving Tuesday. (givingtuesday.org)

 

Repeat donor retention is 64% (23% first-time donor retention) during Giving Tuesday. (Bloomerang – Giving Tuesday Retention Report)

 

79.2% of volunteers give during Giving Tuesday (leverage your volunteers!)

 

Giving Tuesday (total donations) grew by 38.8% between 2017 and 2018. (givingtuesday.org)

 

Blackbaud processed more than $60.9 million in online donations from U.S. nonprofits on Giving Tuesday 2017 (NpEngage)

 

42.1% of people volunteer because they were asked to do so (use Giving Tuesday as an opportunity to ask).

 

Faith-based organizations receive the largest percentage of Giving Tuesday online donations.(Nonprofit Source – Giving Tuesday Statistics)

 

Facebook processed the most Giving Tuesday donations in 2018 ($125 Million). (Facebook Social Good)

 

Giving Tuesday donations has grown by 100% in the last 2 years. (Winspire)

 

Facebook matched $2 Million in Giving Tuesday gifts (PayPal matched $7 Million). (The Nonprofit Times)

 

Billboards were one of the most effective advertising trends for Giving Tuesday 2018. (Salesforce)

 

Tips to consider based on the statistics

Giving Tuesday offers nonprofits a great opportunity to communicate their mission to both new and existing donors and volunteers. Here are 5 tips to consider when creating your organizations Giving Tuesday 2019 strategy.
  • Promote your nonprofits Giving Tuesday messaging on social media.
  • Use Giving Tuesday as an opportunity to reach volunteers.
  • Ask people to volunteer / donate to your organization.
  • Consider investing in outbound advertising.
  • Develop a strategy that stands out from the crowd.

Interested in optimizing your nonprofits volunteer program?

VolunteerHub has helped thousands of nonprofits engage, recruit, and manage volunteers. VolunteerHub can help your organization reduce management time, increase registration, and make data-driven decisions. Learn more about how VolunteerHub works.