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You may have heard recently that Google has launched a new initiative (Google Grants) to provide advertising funding to nonprofit organizations. If you have not heard about the program, your nonprofit could be leaving some serious advertising dollars on the table. In order to take advantage of the program your nonprofit needs to apply and meet Google’s eligibility requirements. We will discuss the eligibility requirements in more detail later on in this post. Eligible nonprofits can receive as much as $10,000 per month in Google Ads credit to enhance their online marketing efforts. This money can be used to create new campaigns in AdWords to build brand exposure and reach new volunteer and donor prospects. Before we discuss who is eligible and how to apply lets first talk about the benefits of Google Ads in the nonprofit space.
Google Ads can be a great tool for nonprofits as long as the platform is being used correctly and campaigns are optimized often. The tool allows your nonprofit to bid on clicks based on keywords that your volunteer and donor prospects are searching for online. Keep in mind that your organization will need to conduct keyword research based on targeted prospect personas to make campaigns most effective.
The first question that your nonprofit needs to answer when considering Google Grants is are eligible. Your nonprofit must meet some basic requirements to secure funding and also meet ongoing requirements to maintain eligibility. Here are the initial requirements needed to be considered for funding:
Here are the ongoing eligibility requirements to continue to receive grant money from Google:
If you believe that your nonprofit organization can stay within the guidelines mentioned earlier in the post then it is time to apply for the Google Grant. Applying for funding with Google is easy. All your nonprofit has to do is visit the Google Grant application page and follow the five steps listed.
Google Grants are a great way for an eligible nonprofit to substantially increase the amount of online exposure they can generate each month. This additional advertising budget can help drive in new volunteer prospects, and donors and also increase the amount of brand recognition around an organization. As long as your nonprofit can maintain eligibility, and has internal knowledge on how to successfully optimize Google Ads campaigns there is no reason not to participate in the Google program.
Is your nonprofit interested in learning more information about how volunteer management software can help to keep your organization’s volunteer data organized and create exposure for opportunities? A volunteer management solution can drive nonprofit efficiency and process.
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