Over the past year, Facebook has added several new features to their social media platform that can greatly benefit nonprofits in both recruiting volunteers and promoting fundraising opportunities. Facebook has truly become a  great nonprofit marketing tool.  The most notable new feature is called Facebook live.  Facebook live lets you stream video content directly to an audience in real time.

Facebook live is a great tool for a nonprofit wanting to build exposure around their brand, and share updates.  Facebook has also introduced a new button feature that nonprofits can use to collect donations while streaming their live content.  The “donate button” feature allows nonprofits, and their supporters to push their fundraising campaigns in a new social way.  In today’s blog article, we will explore a few strategic benefits of Facebook Live that nonprofits can incorporate into their marketing strategy.

Create a Personalized Experience

A great benefit of Facebook live is the personalization capabilities that the platform offers.  Nonprofits can create content, and see who is viewing their broadcast at the same time.  This allows nonprofits to speak directly to their audience, and address comments instantly.  Marketers have been trying hard for years to make messaging more personal, and Facebook live gives you that ability.  Here are a few additional tips for incorporating personalization into your Facebook live streams:

  • Be authentic, and fun when delivering your content
  • Introduce yourself, and tell your audience a little about yourself
  • Keep the audience engaged by asking them questions, and gauging their input on a topic
  • Spend some time answering questions, and letting your audience guide the conversation.
  • Prepare your messaging prior to going live

Live Stream your Nonprofits Events

Nonprofits can use Facebook live to show potential volunteers and donors what their organization is all about.  Live streaming your nonprofit’s events, and opportunities is a great way to connect your audience to your organization’s mission and address concerns that may be preventing individuals from volunteering or donating.  Facebook live also opens up new doors for stakeholders in your organization who are unable to attend your nonprofit’s event in person.  The tool makes sharing the event experiences possible across the world.

An Early Adoption Opportunity

Traditional social media has been around for a while now.  It is becoming increasingly hard for nonprofits to reach their target audience without investing a lot of money in paid social campaigns.  Incorporating Facebook live into your nonprofits marketing mix grants your organization the unique opportunity to be an early adopter, and begin setting the bar on how the platform can be used in the nonprofit space.

Facebook Live Can Work in Collaboration with Your Volunteer Management Software

If you are a nonprofit organization utilizing volunteer management software such as VolunteerHub incorporating Facebook live may be a great option to gain exposure to your volunteer opportunities. Nonprofits can use Facebook live to promote their upcoming events, request volunteers, and send viewers to their volunteer opportunity landing pages.  Nonprofits can easily test the effectiveness of their Facebook live campaigns by reviewing their volunteer management tool analytics to track sign ups during a specific period of time.

If your nonprofit organization is interested in learning more about how volunteer management software can complement your social media marketing strategy request a consultation today.