TOWS Matrix

[Free Download] TOWS Matrix Template

Creating a SWOT (Strengths – Weaknesses – Opportunities – Threats) analysis is much easier if you start by considering a TOWS matrix. By starting with the “end” in mind, it is often easier for organizations to translate strategic initiatives into actionable plans.

How will this matrix be beneficial?

Instead of building your own, feel free to use our example TOWS matrix. Save time and frustration of having to start from scratch.

By downloading this TOWS matrix, you’ll get:

  • A simple, yet effective TOWS matrix
  • In spreadsheet format for easy use
  • Can be easily uploaded and converted into web format
  • Proven template for implementing a SWOT strategy