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5 Nonprofit Trends to Capitalize on in 2017

We live in a fast-paced world, information travels at the blink of an eye. This is also true for trends in nonprofit and marketing world. Staying up to date is extremely important when wanting to capitalize on what’s new. 2017 may be underway, but it is not too late to stay ahead of what is trending. Make sure you capitalize on these nonprofit trends in 2017:

Personalize Your Marketing Effort

Story telling is extremely important when connecting with your supporters. What is equally as important is making your supporters feel like they are building a personal relationship with your organization. Your digital footprint may be the first interaction you have with your supporters. You want to make sure you are making a lasting impression.

By incorporating story telling and personalizing your social media efforts, it will allow your supporters to feel closer to your cause. They will feel as though by associating with your mission they are making a direct contribution to your nonprofit.

Use Technology to Increase Efficiency and Effectiveness

Does your nonprofit embrace technology? There are endless benefits of the technology revolution. 2.1 billion people worldwide are smartphone users. This means that this is a great opportunity for you nonprofit to capitalize on.

Everything from fundraising efforts to volunteer management is online. Using automation to enhance your everyday processes not only increases efficiency but frees up time for you to focus on other aspects of your organization.

Seek Innovation and New Ideas from Staff and Supporters

Change is hard. However, change is necessarily in order to stay at the forefront of nonprofit trends. If you want to grow your mission, your organization will have to consistently generate new ideas. Get creative and brainstorm. There are countless opportunities to create systems and think of new ways of doing things.

Creativity can yield results that may exceed your expectations. Empower your staff and supporters to give feedback as well as share ideas that could accelerate your impact.

Focus on Retention vs. Acquisition

Having a lot of donors and volunteers can be beneficial, however; having superstar volunteers and donors may have a larger impact on your mission. Building loyalty with your current supporters can also save your organization money.

You have already captured their attention now work on building stronger relationships with them and show them the effect they are having on your nonprofit.

Reward, Recognize, and Inspire Your Volunteers

Building relationships with your volunteers isn’t the only way to increase volunteer retention. Why not try rewarding, recognizing, and inspiring your volunteers. This is a great way to show your volunteers you value their time and commitment to your organization.

There are many ways to reward and spotlight your volunteers. This will also inspire them to do more and be more involved with your organization. They will be encouraged by observing how their efforts directly affect your cause.

Staying ahead of trends can be extremely valuable for the growth of your organization. You want the opportunity to do everything you can to build brand awareness and recruit more supporters. Making sure you are staying up to date on latest nonprofit news and networking with people in your industry can ensure you are staying at the forefront of nonprofit trends.

About Ashley Chorpenning

Ashley Chorpenning is VolunteerHub's Marketing Communications Specialist.

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